Acquisition agency · Service SMEs

We take service SMEs to inbound enquiries without more prospecting.

People who have never heard of you find you on Google and write to you directly. We build you an asset that lasts, and that belongs to you.

See the proof

30 minutes on a video call with Pierre-Thomas, €0. You leave with the audit of your website, whether we work together or not.

€1.7Mof services requested over the last six months
+46%more clicks from Google after taking over a client website
0 → 745enquiries in five months, on a domain created in April

Proof

We are not showing you testimonials. We open our accounts.

Four service companies that sell on quotation, like yours: events, maritime, business services. The enquiries you are about to see cost neither a prospecting call nor a euro of advertising: they came from people looking for a supplier who found them. Two of these companies are ours, two are clients who stay anonymous.

Established asset

Spectacle Drones

~20/monthform enquiries since March, 44 in July alone, not counting calls and WhatsApp messages

Drone shows for the event industry. First page of Google on both national and local searches.

  • Enquiries a month~20
  • Enquiries over 30 days~20
  • Google appearances, 28 days~8,000
  • Visits from Google, 28 days~230

spectacle de drones autour de moi — position 5.6

Scaling up

Events Pro

~10enquiries a month, on a younger domain whose rankings are still building

Event equipment hire, city by city. A younger domain: the enquiries arrive before the top positions do.

  • Enquiries a month~10
  • Enquiries over 30 days~6
  • Google appearances, 28 days~3,000
  • Pages receiving appearances210

210 pages already receive appearances. The rankings are not there yet: average position 58.6 over the last 28 days.

Proof 01 · built from scratch

On-demand premium service, French Riviera

0 → 230enquiries a month, five months after the domain was registered, with no history at all

Domain registered in April 2026. No history, no backlinks, no brand awareness. Here is where it stands five months later.

  • Enquiries over 30 days~230
  • Enquiries a month, average~150
  • Average quoted amount~€1,500
  • Google appearances, 28 days~14,000

Average position 13.4 across 662 distinct queries. Average amount computed on 265 quotes issued.
On top of that, 98 enquiries arrived through WhatsApp over the last 30 days, never linked to a form submission: they are not in the figure above.

Proof 02 · website rebuild

Local service business

+46 %more clicks recovered at identical demand and ranking, only the website changed

A client website rebuilt from the ground up. What it proves: what the website itself changes, once demand and ranking are held constant.

  • Clicks recovered after rebuild+46 %
  • Click-through rate on the brand19.7 → 29.5 %
  • Google appearances, 28 days~16,000
  • Average position5.6

Website rebuilt from the ground up: design, conversion path, technical SEO groundwork and internal linking. Over the period, demand and ranking stayed flat — which is what makes the gain attributable to the work rather than to the market.

These counters only keep the enquiries that came through the website form, because those are the only ones we can prove line by line. Calls and WhatsApp messages go straight to the company and are counted nowhere: the real volume is higher than what is shown here. None of these figures is a promise for your business. On the call, these accounts are opened in front of you, live, and we look at what the same system would do in your market.

Thirty minutes, and it is your account we look at.

What is changing right now

Twenty enquiries never went through Google.

A director types « who does the sound for a gala in Lyon » into ChatGPT. They read the answer, they call the name they are given, and they never see a Google results page. Since 13 August, the date we started tracking where every enquiry comes from, twenty have reached the websites we track that way.

Enquiries that came through an AI assistant

17through ChatGPT
1through Perplexity
1through Claude
1through Copilot

Source: our CRM, referrer column, 13 August to 14 September 2026. Bing excluded from the count.

These answers cannot be bought: there is no advertising slot to book inside ChatGPT. They are earned with a structure machines can read, pages that answer one precise question, and the same information everywhere. That is step 04 of the method, and the one channel where the lead is taken now, while your competitors are not thinking about it yet.

Method

Audit, plan, actions, reporting. Then the cycle starts again.

The foundation is laid in two weeks, the SEO builds over several months. Here are the seven steps, in order, that every client goes through. No thirty-page report at month end: one number, the enquiries that came in. Day 0 is the day you sign.

01

Audit

What your market types into Google, who captures those searches today, and what you are missing to take them.

Before D0 · free
02

Plan

The pages to build, the areas to cover, the order and the calendar. Written, costed, dated — and it stays yours even if you have it done elsewhere.

Before D0
03

Actions

The site, the trade pages, the cities, the Google Business Profile, the AI answers. We execute, you write nothing.

D0 → D+90, then ongoing
04

Reporting

Positions, impressions, enquiries actually received. Reported figures, not estimates, and thirty minutes to talk them through.

Every 30 days

Actions and reporting run in a loop. Every reading decides the next month's actions: that cycle is what we install, not a one-off job that stops at delivery.

What it asks of you: about two hours at launch, then thirty minutes a month. No inbound enquiries after three months, no subscription.

STEP 01

The starting point

We research what your market types into Google, we audit who captures those searches today and what you lack to take them. You leave with the plan, and it stays yours even if someone else carries it out.

In your handsThe written plan and the recording of the call, yours to keep whatever happens.

From day 0Before day 0

STEP 02

The technical foundation

A high-end website, fast, built to convert and to match the real standard of your work. Not a shop window: a machine for receiving enquiries.

In your handsYour website live, in your name, with every access.

From day 0Day 0 → day 14

STEP 03

Search visibility

The pages that capture searches from buyers ready to commit, across your trades and your areas, right through to answers given by AI assistants such as ChatGPT.

In your handsPages published one by one, visible in your own Search Console.

From day 0Day 15 → 90, then ongoing

STEP 04

What the AI answers

Your clients increasingly ask ChatGPT, Copilot or Perplexity who does your job near them. Those answers can be worked on: a structure machines can read, pages that answer one precise question, the same information everywhere. On the websites we track, 20 enquiries have come through that channel since 13 August, the date we started tracking where they come from.

In your handsA record of what ChatGPT, Copilot and Perplexity say about you today.

From day 0Day 15 → 90, then ongoing

STEP 05

Local visibility

A structured presence where your clients search and where your teams operate. This is where local demand is won or lost.

In your handsOne page per town you actually cover.

From day 0Day 30 → 90

STEP 06

Your Google profile

Photos, categories, reviews, posts. The first place people see you, often before your website.

In your handsYour profile taken back in hand, access in your name.

From day 0Day 8 → 21

STEP 07

The monthly record

Rankings, appearances, enquiries actually received. Figures reported, not estimated, and a thirty-minute review each month.

In your handsOne number, the enquiries received. And thirty minutes to talk it through.

From day 0Day 30, then every 30 days

Next step

Thirty minutes, and you leave with the plan

Before the call, we analyse your website, your Google rankings and your profile. All of it stays yours, whatever happens next.

WHAT WE LOOK AT

What your clients type into Google, who comes up first, and where you do not appear.

WHAT YOU KEEP

The written plan and the recording of the call, even if we never work together.

WHAT WE SHOW YOU

Our own Google accounts, live, so you can check our figures yourself.

Offer

Four parts. One foundation.

Your clients choose you for what you know how to do. Google and AI assistants only retain what they can read. The foundation makes your work readable to them: not a list of services billed line by line, one coherent infrastructure where each part makes the next one work better.

Foundation · 2 weeks

Website

A high-end website, built to convert and to match the real standard of your work.

Visibility · 6-month climb

SEO

Pages that capture searches from buyers ready to commit, across your trades and your areas.

Territory · 2 weeks

Local SEO

A structured presence where your clients search and where your teams operate.

Trust · 2 weeks

Google Business Profile

A profile built to reassure, to surface locally and to trigger the call.

Add-ons once the foundation performs: CRM and sales tracking, Google Ads, social media, automation. Never before: paid traffic to a website that does not convert is money burnt.

What stays yours

Everything we build belongs to you.

The domain, the website, the content, the data and the accounts are all in your name. If we stop working together, it all stays with you and keeps producing. It is the opposite of a platform that resells your enquiries to your competitors and keeps the client relationship.

Domain+Site+Content+Data=Your asset

Who it is for

Built for companies that sell on quotation.

Our clients

Technical & AV productionEvent decoration Furniture hireStructures & marqueesPremium caterers

Typical profile: B2B event business, €400k to €1.2M in revenue, premium craftsmanship.

Not a fit

Wedding plannersGeneralist agenciesNo production capacity

If the foundation is not right for you, we say so during the call. It is faster for everyone.

Pierre-Thomas Liger-Belair
Pierre-Thomas Liger-BelairBuilds the foundation and runs it
Mattéo Eriani
Mattéo ErianiRuns two event businesses of his own

The founders

You speak to the people who do the work.

We are Pierre-Thomas and Mattéo. There are two of us, and nobody else. The person you speak to today is the person who will write your pages in six months.

This is the opposite of the agency model, where the expert sells and a junior delivers. No chain of subcontractors, no file handed over after signature, no account manager passing messages back and forth.

Pierre-Thomas builds the foundation and runs it. Eight years building websites and systems that bring enquiries in. The assets shown above are his own: he designed them, put them online and operates them, and the enquiries they receive land in his own inbox. That is why he opens the accounts live during the call, instead of showing you a formatted report.

Mattéo runs two event businesses of his own. He does not observe your trade from the outside, he works in it. The quiet months, the enquiries that depend on word of mouth, the platforms reselling the same client to three competitors: he lives all of it in his own companies. That is what separates a marketing supplier from someone who has the same problem you do.

Four skills, two partners: website build, search visibility, sales, and the event industry lived from the inside.

We did not learn this trade on a client's budget. We learnt it with our own money, on our own companies: when a page failed to rank, it was our month that was empty. That school makes you careful about what you promise.

Our commitments

Four rules we apply to ourselves before asking them of you.

I

Every figure is dated

No figure on this page is rounded up. They come from Google Search Console and from our CRM, and every chart carries the exact period it covers, start and end dates included. On the call, the accounts are opened live: you read the screen with us.

II

The target is written down: double your enquiries in a year

We do not start without knowing where we are going. The target is set on day one, and we put our own fee on it: if after three months the system has not brought in a single enquiry, you pay no subscription. And the day the enquiries double, our subscription doubles too. We therefore have exactly the same interest as you, month after month, on a counter you read at the same time we do.

III

You always speak to the founders

From the first call to the monthly record, it is the two of us. Nobody sells for us, nobody delivers in our place. That is also what limits the number of projects we can run at once.

IV

We turn projects down

Outside the trades that produce the event, we are not the right people, and we say so on the call rather than after the contract. A director we say no to still leaves with their written plan.

FAQ

The answers before you speak to us

What happens during the thirty minutes?

Before the call, we analyse your website, your Google rankings and your profile. During the thirty minutes we show you on screen who is capturing your clients’ searches instead of you, we hand you the plan to go and get them, and we set the next steps against your objectives. You keep everything, the recording included.

I have already paid for SEO and it led nowhere.

That is true of most business owners we meet. The problem was usually not the SEO itself, but a supplier paid for a monthly report rather than for enquiries generated. We commit to the opposite: every month, the count of enquiries actually received. And if it produces none after three months, you pay no subscription.

How much does it cost?

A set-up fee for the build, then a monthly subscription. For most companies, less than a platform that resells your enquiries to your competitors. The exact figure depends on your trades, your areas and what already exists: we give it to you at the end of the call, in writing. A target comes with it: double your incoming enquiries within a year. We put our fee on it — the day they double, our subscription doubles too. The counter is the same for you and for us, opened every month.

How long before the first enquiries?

The foundation is in place within two weeks. The first effects usually appear within a few weeks, meaningful search visibility takes several months. We guarantee no timeline for results, which is precisely why the guarantee exists.

How much of my own time does it take?

About two hours at launch, then a thirty-minute review each month. The rest is done for you. Your part is what only you can do: the client relationship and asking for a review after each job. We provide the method and the template messages.

Who owns the website?

You do. The domain, the website, the content, the data and the accounts are all in your name. If we stop working together, it all stays with you and keeps working.

And if it produces nothing?

No incoming enquiries after three months, no subscription. That is the guarantee, in one sentence.

Who exactly do you work with?

Service SMEs that sell a job on quotation, in a given area: technical and AV, decoration, furniture, structures and marquees, premium caterers, between €400k and €1.2M in revenue. Below that, the investment is hard to absorb. Above it, you usually have an in-house marketing team and that is no longer our job. We are not a fit for wedding planners or generalist agencies.

Last step

Inbound enquiries, for you too? Let us talk.

Thirty minutes on your business, free and with no strings attached. You leave with everything, and you do what you want with it. And so you can judge on evidence, our accounts stay open live throughout.

A founder builds your foundation and then runs it himself, which limits how many projects are open at once. The call is there to check, both ways, that it is worth it.

Pierre-Thomas Liger-Belair
Pierre-Thomas Liger-Belair Co-founder. He is the one who reviews it with you.

Pick your slot

  • ✓Thirty minutes on video, free
  • ✓The written plan, and the recording
  • ✓Our Google accounts opened live
  • ✓No commitment

Written answer within 12 working hours. You speak to the founders, from the first call to the monthly record.

Not ready to talk yet?

Take the guide. We show you everything, free.

These guides are written so you leave with something useful, even if we never work together. It is our way of proving we know the job, before asking you for anything.

  • 01The exact system that brought around fifty enquiries a month to three event-industry websitesThe full system
  • 02Why your website does not show up on Google — the thirty-second test and the six causesRead the guide
  • 03Three steps to get Google reviews without pestering your clientsGoogle profile

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